Pace
All teams / Marketing

Marketing

Draft content, plan campaigns, enforce brand voice, report on what moved.

Marketing ships more than it writes. The work cycle is brief → draft → review → measure, repeated across channels. Pace shortens each step and keeps the voice consistent. Drop /brand-voice:discover on existing content once; every subsequent draft validates against it.

Install for Marketing

The full marketing starter set is 4 plugins. Pick the install path that matches you.

Cowork (no terminal)

Click each link below; Cowork opens and asks you to confirm. Restart Cowork after the last one so connectors register.

  1. 1 Install marketing
  2. 2 Install brand-voice
  3. 3 Install design
  4. 4 Install enterprise-search
After the last install, restart Cowork. The MCP servers (Slack, HubSpot, etc.) only register cleanly on a fresh app start. Quit the app fully, then reopen it.

Terminal (one command)

If you have claude on your PATH already, this installs the whole set in one go.

npx pace-tools install marketing brand-voice design enterprise-search

pace-tools wraps claude plugin install; runs claude plugin marketplace add GoldenBerry-SO/Pace automatically if you haven't registered the marketplace yet.

Plugins to install

Pick from this set for the role. Primary plugins are essential; companions multiply value.

  • marketing primary

    Content drafts, campaign plans, competitor briefs, performance reports.

    claude plugin install marketing@pace
  • brand-voice primary

    Discover your tone from existing docs, then validate every draft against it.

    claude plugin install brand-voice@pace
  • design companion

    UX research, accessibility audits, design system support for marketing pages.

    claude plugin install design@pace
  • enterprise-search companion

    Find existing assets, decks, and copy before drafting new ones from scratch.

    claude plugin install enterprise-search@pace

Connectors to set up

Claude prompts to authorize each one the first time a relevant skill fires. You only do this once per project.

  • Slack
  • Canva
  • Figma
  • HubSpot
  • Amplitude
  • Notion
  • Ahrefs
  • Klaviyo
  • SimilarWeb

Workflows

Common ways teams use these plugins day to day. Each one is a starting point; adapt the prompt to your context.

  • Campaign plan

    Generates a campaign brief: positioning, target audience, channels, timeline, assets needed, success metrics.

    Plan the Q4 product launch campaign. Owners, channels, week-by-week.

  • Brand voice validation

    Reads a draft and flags phrases that drift from your brand tone. Run it after every content draft.

    Validate this blog draft against our voice guide.

  • Competitor brief

    Summarizes a competitor announcement or campaign and suggests our angle of response.

    Brief me on Linear's launch yesterday. What changed, how it lands.

  • Content draft

    Drafts blog posts, social, emails, or landing copy. Pulls in your brand voice automatically once /brand-voice:discover has run.

    Draft a blog post on how agentic workflows are reshaping product roadmaps.

  • Channel performance report

    Reads connected analytics, builds a weekly or quarterly report with notable wins, drops, and recommended shifts in spend.

    Report Q3 channel performance. Where the budget actually moved the needle.

Just say it

You don't have to memorize slash commands. After installing, type natural sentences into Claude and the right skill will fire. Each row is a real example.

  • You say

    Plan a launch campaign for our new pricing tier

    Claude triggers campaign-plan
  • You say

    Draft a LinkedIn post about our Q3 results

    Claude triggers draft-content
  • You say

    Pull last week's campaign performance

    Claude triggers performance-report
  • You say

    Check this blog draft against our brand voice

    Claude triggers brand-voice-enforcement
  • You say

    What did Notion ship last week?

    Claude triggers competitive-brief
  • You say

    Run an SEO audit on our pricing page

    Claude triggers seo-audit

Tips & tricks

Field-tested patterns from teams that have already shipped a quarter or two on these plugins.

  • Run /brand-voice:discover first

    One run on your existing best content gives every later skill a tone calibration to work against. Without it, drafts sound generic.

  • Connect Ahrefs early

    Competitor briefs without search data are guesswork. Ahrefs (or SimilarWeb) gives you the actual traffic + keyword picture.

  • Search before writing

    `find` before drafting; half the "new" content already exists somewhere in Notion or Drive.

  • Treat the campaign plan as living

    Run `campaign-plan` once at kickoff, then reference it through the campaign. Re-running mid-flight to update the plan beats wing-it.

  • Stack draft + validate

    Always: `draft-content` → /brand-voice:validate → ship. The two-step is fast and the voice consistency compounds.

  • Use Canva connector for assets

    Plugins can fetch existing Canva designs as references when drafting variants, saving the "what does our last social post look like?" lookup.

See also