Marketing

Skills (8)

Each skill auto-triggers when its description matches what you're doing, or you can invoke explicitly via the slash command.

• /marketing:brand-review

  Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before/after fixes. Use when checking a draft before it ships, when auditing copy for voice consistency and terminology, or when screening for unsubstantiated claims, missing disclaimers, and other legal flags.

• /marketing:campaign-plan

  Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.

• /marketing:competitive-brief

  Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.

• /marketing:content-creation

  Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.

• /marketing:draft-content

  Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.

• /marketing:email-sequence

  Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture, re-engagement, win-back, or product launch flows, when you need a complete drip campaign with A/B test suggestions, or when mapping a sequence end-to-end with a flow diagram.

• /marketing:performance-report

  Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summary with next-period priorities.

• /marketing:seo-audit

  Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when finding keyword opportunities and content gaps competitors own, or when you need a prioritized action plan split into quick wins and strategic investments.

Connectors

MCP servers this plugin integrates with, grouped by category. Bundled servers are pre-configured in .mcp.json. Alternatives slot in via the ~~category placeholder pattern.

How MCP and connectors work → · Full CONNECTORS.md on GitHub →

Source

• Path: plugins/marketing
• Author: Anthropic
• Version: v1.2.0
• License: Apache 2.0
• Upstream: anthropics/knowledge-work-plugins/marketing

Pace imports this plugin verbatim from upstream. We don't edit it here; customize by forking to a new directory (e.g. plugins/marketing-gb/) and registering it separately in the marketplace.